Proactive Marketing and Local-Mobile Landscape

Posted on July 5, 2011 by Charles Trankina 3 Comments

Hey, who stole the yellow pages? Who cares? It does make for a nice door-stop though. We here at Pro Acive Marketing, Inc. are on the scene keeping you up-to-date on the latest and greatest information local-mobile marketing-wise. And for good reason; the local and mobile marketing landscape is evolving at a fast and furious pace. Certainly as fast as anything we’ve seen in our many years of doing business which by the way, dates back to 1995.

The latest is that our Chicago-based operations are expanding Continue reading →

Local Marketing, Mobile Marketing, News

Mobile Marketing; 6 Cents Per Click Makes Sense

Posted on January 20, 2012 by Charles Trankina 1 Comment

Just in case you haven’t heard, Mobile Marketing is the next great frontier on the Internet. Why? Well, for obvious reasons; everybody and their brother walking around with smart phones and mobile devices. Aside from that however, the main reason is that you can get clicks for as little as 6 cents. Think back, it’s just like Adwords was in 2005.

But there’s a challenge. Building a mobile compliant website or landing page is a major pain in the you know where. It’s not like html, the main language of the web simply because mobile phone providers came before the web. You must first understand that there exists literally dozens of proprietary programming languages and formats being used.

This means that if you want to be able to actually do Mobile Marketing, you’ll need different landing pages made especially for mobile phones that will be accepted by Continue reading →

Mobile Landing Pages, Mobile Marketing, News, Wordpress ,

Businesses Make Proactive Contact with YepText

Posted on July 11, 2011 by Charles Trankina Leave a comment

Did you know that in the United States alone there are more than 219 million cell phone users. Of these users 97% of all text messages sent to their mobile phones are being read. In addition, more than 80% of cell phone users keep their phone with them all day long!

So it’s safe to say your customers are indeed accessable via their mobile devices; much more so than any coupon or print media campign could accomplish.

Now imagine being able to reach all of your customers, followers, or friends through a text message whenever you want. Continue reading →

Local Marketing, Proactive Contact, Small Business, SMS Ads, Text Message Marketing, YepText , , ,

Chip Off The Ol’ Google Block; Nexus S, NFC Tech Evolving

Posted on March 30, 2011 by Charles Trankina 12 Comments

Yes indeed folks, Google’s making a big splash in the Android Market that is poised to reverberate significantly over the next couple of years. So be ready Mr. & Mrs Small Business Owner, it’s another game-changer and another one where you’ll want to position yourself ahead of the curve. 

Here we go. Have you ever heard of NFC Technology? Well, NFC stands for “Near Field Communication” and you are going to hear a lot about this in the coming months.

The chip off the ol’ block slant refers to NFC chips, the likes of which are found in the new Google – Nexus S Mobile Phone. Of course, NFC allows your Nexus S to read information from what are called “smart tags” that can be embedded in everyday objects. You knew that right? Hehe, don’t worry, we’ll get you up-to-speed. For example, notice the “Recommended by Google” window sticker to the left. It’s cool enough as a stand-alone, but get this: These come equipped with a smart tag that transmits data from the sticker to your Nexus S phone. Continue reading →

Local Marketing, Mobile Marketing, NFC Technology, Small Business , , ,

Mobile Minute; Group Text Marketing Primer

Posted on March 25, 2011 by Charles Trankina 1 Comment

When you as a business owner send bulk text messages, your subscribers are instantly notified of your advertising promotion. That’s great, but realize there are some pitfalls to be aware of when sending out these text messages. Since text advertising is reaching a point of critical mass, I thought it was best to call your attention to some common mistakes that I see business owners making when attemptong to implement their SMS marketing campaigns…

First of all, with text message marketing, you only have 160 characters to get your message across. That’s just a little better than Twitter, but not much, so you’d better be very clear and concise, when delivering a creative SMS campaign. (By the way, SMS equals “Short Message Service” in case you didn’t know that.) Anyway, in creating these campaigns ask yourself, Continue reading →

Local Marketing, Mobile Marketing, News, Small Business, SMS Ads, Text Message Marketing , , ,