The Marketing Challenge of the Decade; Facebook

As a small business owner, what presents the greatest marketing challenge for your business? Think about that for a moment, but in the meantime I will defer to a recent survey by Marketing Sherpa, where 78% of business owners said their most daunting marketing challenge was generating high quality leads.

No surprise there, I know, however as I endeavor to move my own business forward, I intend to see this challenge through not only for myself, but for my customers as well. First of all, we won’t approach this as a problem because we already know the solution. If you haven’t guessed it’s right there in the headline; Facebook.

Getting right to the point, I’ll say that if you could only spare me a couple of minutes to exstol the virtues of what has become the latest, greatest marketing strategy ever, and, it was hands-down, head and shoulders above the rest, Facebook Marketing is the one strategy that you must adopt going forward.

If you will embrace this mindset, your high quality leads, customers and sales are right around the corner.  Continue reading

Facebook Marketing, Local Marketing, News, Small Business , ,

Coded For Success; Local Search Needs Mobile To Really Rock

"Local Search Needs Mobile To Really Rock!"The future of local marketing is in mobile, no doubt about it. Just have a look around you the next time you’re at the mall, in the food court or at a ballgame. The local landscape is heavily dotted with smartphones. Yes, the masses are talking, texting, tweeting, facebooking, you name it, and soon they will be scanning something called a QR Code that is likely to guide them at lightning speed to their destination. These same people are your potential customers, so best not to underestimate the absolute power that’s driving this phenomenon. It’s all part of the mobile marketing revolution that’s taking place right before our very eyes.

I mentioned QR Codes. Not only will you start seeing these boxy little two dimensional barcodes all over the place in the coming months, the codes are easily scanned using any app-enabled smartphone. By the way, ‘QR’ stands for ‘Quick Response’ and that being said, you can guess where all this is headed.

Indeed, by this time next year, you’re likely to see QR Codes being prominently displayed at restaurants, pizza parlors, retail stores, salons, etc. Continue reading

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